OUM

Oum is more than just a project it’s a shared journey, an ode to cultural fusion and the beauty born from the meeting of our creative souls. 


Rim carries the pulsating soul of Morocco. Her Berber roots are woven into the vibrant markets, intense colors, evocative scents, and intricate textures that narrate centuries of history and artisanal mastery. A living testament to a people for whom handmade art is a symbol of identity, she has traveled the globe from a young age, filling her eyes with the beauty and diversity of the world. 
Elisa’s sensitive and refined eye reveals the hidden beauty in every detail. With a background in fashion, she has honed a meticulous attention to detail and an unwavering quest for harmony and elegance. An indefatigable dreamer, she believes that every grain of sand holds the potential to build a castle and that every encounter can spark the creation of something truly memorable. 
Thomas brings energy and fresh perspectives with his innovative vision and desire to experiment. Always in pursuit of turning ideas into reality, this dynamic globetrotter is deeply passionate about the Maghreb and its splendor. Morocco welcomed him, guiding him through its bustling souks and timeless medinas, and igniting within him deep, stirring emotions. 
Gianmaria adds depth and concreteness to our journey. He transforms every spark of inspiration into a tangible story, using materials and forms that speak directly to the heart. A seasoned designer and tireless traveler, Gianmaria draws upon global visions to enrich every concept. An aesthete at heart, he believes that elegance is the key to elevating every project, and his passion for photography enables him to capture and reinterpret the nuances of details, atmospheres, and cultures. Together, our diverse paths converge to create something uniquely beautiful a continuous journey where tradition and innovation intertwine, and every creation tells a story.

Together, we have woven stories, experiences, and expertise, transforming our encounter into a journey that is not only geographical but also creative and profoundly human. Oum is ever-evolving, a path defined by shared stories, faces, and hands working in unison. It stands as a symbol of hope and an invitation to look beyond our differences to discover what unites us. We have transformed our dream into reality, and with Oum, we invite you to join us in believing that from cultural fusion, something extraordinary is always born. The name Oum comes from the Arabic “أم” (‘umm), meaning “mother.” In Arab culture, the mother is the quintessential symbol of love, care, and devotion the central figure of the family. We embrace this name with a broader meaning, envisioning it as a spiritual mother, a source of nourishment, protection, and inspiration. For us, Oum embodies an endless sense of warmth and perfectly represents the passion we have for what we do and what we believe in.