ROCHE BOBOIS

Roche bobois is the story of two families, the Roches and the Chouchans, not predestined to meet. In 1950, Jacques Roche purchased the old Alexandre Dumas theater on rue de Lyon and built two stores. His sons, Philippe and François, joined the company and together established the company's development strategy. They began to distribute the very best contemporary furniture, which was heavily inspired by Bauhaus designers, such as Minvielle, Steiner and Airbourne, and equally inspired by renowned designers such as Pierre Paulin and Marc Berthier. At this time, the Chouchans were selling furniture in Paris on Boulevard Sébastopol at "Au Beau Bois" (which later became Bobois).

1960 : Copenhagen Salon: The discovery of Scandinavian furniture. Not yet acquainted, Francois and Philippe Roche and Patrick and Jean-Claude Chouchan, attend the expo with the idea of importing furniture to sell in Paris. They meet and together design their first catalog which launches the national franchise. The adventure was just beginning. In 1961, they designed their first nationwide advertising campaign in Elle magazine. Sales boomed, and through this success, the adds proved the benefits of combining their resources and their names. From this point on roche bobois gained its own identity and became a brand name.

In the 1970, the power of television sparked a profound shift in household and a sofa was a "must-have". Sofas became the core of the "Les Contemporains" collection. In the 1980's, Roche Bobois expanded its collection with the creation of "Les Provinciales", a collection that would rethink traditional French furniture. The 1990's were characterized by a trend to fuse ethnic influences. Roche Bobois responded to this trend with the creation of the collection "Les Voyages". Roche Bobois is one of few in local furniture distributors to have successfully expanded globally, all the while creating a definable style in sync with the needs and desires of its customers.